Exploring the World of Wine at Briar Cliff College

Introduction to Wine Education

As a premier liberal arts college, Briar Cliff College is committed to providing students with a comprehensive education that prepares them for success in their chosen fields. One area of focus is the study of wine and its many facets. Our wine program offers students a unique opportunity to explore the world of wine, from viticulture and winemaking to wine business and marketing.

Our expert faculty members are dedicated to providing students with hands-on experience and real-world knowledge in the wine industry. This includes visits to local vineyards, tastings, and workshops that allow students to develop their skills and gain a deeper understanding of the industry.

Wine Business and Marketing Strategies

In today's competitive market, understanding the business side of wine is crucial for success. Our program focuses on providing students with the skills and knowledge necessary to navigate the industry and make informed decisions.

From marketing strategies to sales techniques, our curriculum covers all aspects of the wine business. Students will learn how to develop effective branding and advertising campaigns, as well as how to build strong relationships with customers and suppliers.

Viticulture and Winemaking Techniques

At Briar Cliff College, we believe that understanding the art and science behind winemaking is essential for any aspiring wine professional. Our program covers all aspects of viticulture and winemaking, from grape cultivation to fermentation techniques.

Students will have the opportunity to participate in hands-on activities such as pruning, harvesting, and blending, giving them a unique perspective on the process.